Abstract

In this research, it is aimed to determine the destination internet shopping behaviors of tourists. In this context, a scale was developed to measure the internet shopping behaviors of Bulgarian tourists visiting Kırklareli. The related scale was (1 September-31 October 2019) applied by providing face-to-face communication with the participants. The data obtained from the participants were analyzed by use of SPSS software. As a result of the analyzes, it was found that the participants didn’t find it right to give personal information during internet shopping; that they thought that being alone when shopping on the internet gave them a feeling of comfort; that they found virtual stores safe; that they thought that they reached more product options in internet shopping and that they stated that they were loyal customers of the sites and stores they visited for internet shopping.