ABSTRACT

Conjoint analysis, will be presented with all the features of the product by creating combinations are effective in determining customer demands. Conjoint analysis is used, how to affect the choice of a service which is seen to provide many features and facilitates decision making stage. Thus, customers can choose the most appropriate choice from among many alternatives. Therefore, this study is quite commonly used in marketing research in recent years and the conjoint analysis of multivariate statistical techniques are discussed. Conjoint analysis and theoretical study on the structure of the general information given in the introduction. In practice, the levels of the variables are shown. Accordingly, operators of mobile phones used by the people participating in the survey identified what they want to use package.