ABSTRACT

The focal point of this study is to set forth the strategic instrument utilization diversity of Turkish Enterprises and to determine which instruments are preferred, with what frequency and for which reasons. Following these determinations, the point whether there is a relation between the decision making models adopted by the enterprises and the diversity of strategic instrument utilization has been examined. Obtained data suggest that there are significant similarities in the strategic instrument preference of enterprises. In general, enterprises prefer the instruments that offer quantitative data and that provide information focused on the area of activity. In addition, important findings manifesting the presence of the relation between adopted decision making models and strategic instrument utilization diversity have been obtained. According to the findings, it has been determined that there is a quite obvious difference in instrument utilization diversity particularly within the scopes of process decision making models and political decision making models. Similarly, significant differences in instrument utilization diversity have been found also between rational and limited rational decision making models.