ABSTRACT

Place can be atracting for different people to develope their economical activities depending on the attraction power it has. On the other hand, a sustainable, developed and efficently demanded place depends on how much it uses the contemporary marketing facilities. In this term, place marketing is a very important management tool.

An efficent marketing must be implicated to preserve and develop a place in order to make it benefit enough from market. One of the major issues of place is lack of a marketing program which is planned and organized. Thus, places must move from the marketing concept that are being led by government and are focusing on the image of country to marketing concept that highlightens the local motives appropriate for the place's features.

In this study the role of place marketing in socio-economic development of Kırklareli is examined.